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Marketing Methods

Following is a list of the different marketing methods and the advantages and disadvantages of each.

For Sale By Negotiation

Positives

  • A proven advanced system of marketing with established negotiation guidelines.
  • Opportunity to maximise sale price by not fixing an upper limit with an asking price.
  • Allows a margin for a premium without over pricing your property.
  • A greater range of buyers can consider your property.
  • All buyers are eligible, conditional and unconditional.
  • Buyers can't attack your asking price.
  • Has one person responsible for all activities and reporting to vendor.

Negatives

  • Less urgency created because no fixed sale date.
  • Buyers can be frustrated not having a price guideline.

Exclusive Agency with an Asking Price

Positives

  • All buyers are eligible, conditional and unconditional.
  • Fixed asking price makes negotiating easier for the buyer.
  • Has a defined marketing programme.
  • Has one person responsible for all activities and reporting to vendor.
  • A market accepted method of selling with over 90% of our sales from exclusive listings.

Negatives

  • Fixed maximum price.
  • Less urgency created because no fixed sale date.

Auction

Positives

  • Opportunity to maximise sale price.
  • Pre-planned marketing programme to maximise property profile in the market place.
  • Buyers compete against other buyers, not the vendor.
  • Established sales date creates urgency for buyers.
  • Eliminates perceived negatives and objections to any asking price.
  • Unconditional sale on the vendor’s terms and maximum price on the day.
  • Has one person responsible for all activities and reporting to the vendor.

Negatives

  • Conditional buyers can feel excluded.

Tender

Positives

  • All buyers are eligible, conditional and unconditional.
  • Can't attack the vendor’s price, opportunity to maximise the sale price.
  • Pre-planned marketing programme to maximise property profile in the market place.
  • Creates urgency for buyers with a preset closing date.
  • Buyers must give best price and terms.
  • You can negotiate with buyers after bidding has closed.
  • Privacy - you don't have to declare what bids were received.
  • Has one person responsible for all activities and reporting to vendor.

Negatives

  • Buyers not placed in open, competitive bidding situation - may have many conditions to satisfy.

General Agency

The is when two or more companies work on your property at once.

Negatives

  • Lack of control over sales process.
  • No commitment to regular advertising.
  • Appropriate servicing of the listing may suffer.
  • No one agency has responsibility for ensuring 'the best' sale price is obtained.

Private Sale

Where an individual attempts to sell their property with no assistance from a Real Estate Agency.

Positives

  • No fees

Negatives

  • It provides limited access to buyers and advertising media.
  • Potential legal difficulties.
  • The extremely difficult situation of negotiating face to face with a buyer.
  • Time intensive.
  • Lack of marketing due to low incentive funding.
  • Buyers want reduced price equivalent to commission.
  • Buyers don't give honest feedback

If you require any further assistance in selling your property, please contact us today.